Capacity development, organisational development, institutional change – The extended happy families of engagement


Encouraged by your comments on the post ‘Communication, KM, monitoring, learning – The happy families of engagement’, here is a follow up post attempting to complete the picture of the families of engagement. And despite my immediately previous post, this is the real final blog post for 2011.

So, the three main branches of the family have been mapped out (1): communication, knowledge management and monitoring. But as in any fascinating family, the engagement family has lots of extended branches that enrich the colourful engagement family tree. Here are just a few more that are worth considering:

Capacity development (image: AmuDarya basin)

Capacity development (image: AmuDarya basin)

The Capacity development branch. This branch aims at beefing up the potential of people to do their job better. And since work is better done together, it also focuses on engagement to get more people in its network. This part of the family kept changing names through history. It was originally known as training but its members said it was too restrictive a name for what the whole family does – so the first son kept that name but the whole family itself was re-baptised capacity building, but then it was accused of suggesting that capacity had to be built from scratch. So it became capacity development.

  • Training remains the most prominent son. Under pressure, however, it changed its approach. Where it used to bring people together intensively for two to three weeks, it now invites people for a couple or more days but repeats this exercise across a more extensive period and with more sustained interactions in and between training sessions. It seems to work out better for him now: Engagement around a process rather than just an event. Despite those more recent changes, it is still challenged by other branch members.
  • A sister in the lot is coaching. She has been around for a long time, in fact a much longer time than training although in the old age she was rather known as mentoring and apprenticeship. Her objective is to follow the practice of people over much longer time, to assess that practice in situ, identify good practices and provide a safe space to make mistakes and improve; her approach thus aims at giving better advice, going more deeply in the perspective of excelling at a function and of benefitting from others’ experience. Coaching is thus all about deep, not wide engagement.
  • Quite a few even younger siblings are coming to light: exchange visits, job rotation etc. For this branch of the family, learning is also essential. And it has become increasingly virtual in the past few years. The capacity development branch has been in touch with the distance learning relatives and this is really bringing engagement across various means of communication. Some are jealous of the booming business of this branch – certainly in the development/cooperation arena.
Organisational Development - too top down to fare well today?

Organisational Development

In contrast, the organisational development branch is not enjoying much wind in its sails these days. It is very close to the organisational learning brother in the KM family and it is basically concerned with all the ways that an organisation can perform more effectively. In fact, some argue that this is not really a branch in its own but rather a clan bringing different relatives together from the KM, communication, capacity development and monitoring branches.

  • The one person that rallies all of them under this banner however is the ambitious organisational leadership. Driven by entrepreneurship, this cocky lad is quite happy to shine brightly and show its managerial capacities. But it does so with a purpose: to bring the organisation to the next level. So it’s not pure flash and tack. He knows that without having a sincere goal that transcends self interest, it will never manage to bring the people that form organisation to that next level – so engagement has to be its mantra.
  • To ease this job, he is backed by his more distant cousin group dynamics, who knows how to get teams to work together and contribute to the bigger organisation. It is easier to rely on well-functioning teams than high individual performers only. Yet it’s still not enough.
  • Organisational learning is thus part of this family enterprise to make sure that group dynamics works in accordance with the goal and perceives the value of its successful efforts and the lessons of its not so successful ventures.
  • Change management also joins the club sometimes, to give advice from a system perspective, because the branch realises that it’s not possible to develop an organisation without adopting a broader perspective of systemic change. He is however much more related to the next branch of the family, the institutional change.

Some views on this branch even relate it to action research. It’s unclear where exactly this branch fits… and it is handing over to…

Institutional development

Institutional development

The Institutional change branch: close to the ‘organisational development’ branch, this family has a slightly broader look. It really aims at having a wider effect than the organisational clan. This branch believes in large scale engagement and logically talks a lot about systems thinking, change management and complexity. Subsequently, it is sometimes accused of being delusional (‘how can you achieve change at such a large scale?’) or too intellectual (‘you and your systems!‘). But for all this, it is enjoying a great wave of popularity at the moment.

  • The patriarch of this branch is institutional development. He is a reformed organisational development relative who has decided to branch out and look outside the organisational box. He quickly perceived the importance of the context surrounding the organisation if change is the overall objective. Engagement was in his DNA and he first looked at the edges of the organisation: the networks and personal relations that evolve as conscious or unconscious satellites of the organisation. He moved into networks and foundations, collective units of organisation, including legal aspects (statutes) etc. He has now brothers and sisters that adequately complement his ambitions technically and ethically.
  • Multi-stakeholder processes are the twin brothers and sisters that want to bring all kinds of people together to connect, learn and act together. They are very demanding, they eat a lot of resources (time and money) and they really need someone to help facilitating their interactions. But they offer a relatively practical solution for this branch’s objectives of wide scale engagement. Next to institutional development’s approach of changing organisations, they propose to combine forces between organisations; and that just fits the family ethos.
  • Social change is the turbulent little sister. She cries for social justice, she craves freedom, empowerment and engagement in favour of the (more) socially-deprived. Engagement is her main strategy and she wants to mobilise all her family members to help in this. She’s not considered very serious by some family members, but she knows that some extraordinary figures from the past are on her side, the likes of Gandhi, Martin Luther King and Nelson Mandela. And she also knows that focusing on changing people one by one is a long but right track to flip institutions over too.

A family in transition?

It’s worth noting a few trends affecting the main families of engagement:

In the main communication branch, two trends are moving things around. Every family evolves over time to espouse the zeitgeist and practical arrangements that come with it:

  • On the one hand, the communication branch is going ‘strategic’. This is the new motto to bring all family members in the same car for a journey to visit their contacts (their audiences) and have them come together as one, to align their methods and skills. In practice, having all members onboard does not mean that they play a melodious tune together. And the journey can be quite chaotic. But you have to praise the comms family for its intention to have one whole family experience. There’s chances that if they keep doing such journeys, one day they will play a beautiful tune together.
  • On the other hand when the family goes on a journey to developing countries, and perhaps as a result of going ‘strategic’, the communication family is really moving away from their original ‘messages’ approach. It was too uni–directional. They have all realised to some extent the value of genuine bilateral engagement.
  • Some elements of the family are coming back in the picture. It’s the case with coaching but also with the wild cousin storytelling mentioned in the previous ‘happy families’ post. is actually an age-old family member who’s been passing through the history of his engagement relatives time and time again to tell his tales and disappear again. He is celebrated again these days – is it yet another hype or is storytelling going to stick around this time?

Finally, much could be said about all the other clans evolving next to the engagement family. Some commenters mentioned artistic expression, psychology, I would add humour and jokes and all kinds of other related groups that gravitate around the engagement family and other families too.

At the end of the day, regardless of the specific portrait of each family, and regardless of their current and possible future transitions, what matters is that all these families contribute to more engagement across the board and in a networked way. In this sense, the elephant in the room that Harold Jarche mentioned in a post about managing engagement is perhaps indeed the networked approach that all engagement family branches are trying to follow, consciously or not. But perhaps the real elephant in the room is the collective sense-making and mobilisation of energies directed at a wider goal – in this sense social change is perhaps leading the pack.

But we’re not quite there yet, neither in the networked ways nor in the networked social change. Now we’re still at the stage of nurturing engagement, and such a family seems on the right path. For what good and what worth offers a family if not a place to develop deep relationships, trust in each other and trust in life, starting with the most basic steps of engagement?

Notes:

  1. Again, this family tree does not pretend to be exhaustive nor the way to look at engagement.

Related blog posts:

Communication, KM, monitoring, learning – The happy families of engagement


Many people seem to be struggling to understand the differences between communication, knowledge management, monitoring, learning etc.

Finding the happy families (Photo: 1st art gallery)

Finding the happy families (Photo: 1st art gallery)

Let’s consider that all of them are part of a vast family – the ‘engagement’ family. Oh, let’s be clear, engagement can happen in many other ways but for the  sake of simplicity, let’s focus on these four and say that all of these family members have in common the desire – or necessity – to engage people with one another, to socialise, for a reason or another. And let’s try to unpack this complex family tree, to discover the happy families of engagement.

The engagement family is big, it contains different branches and various members in each of these. The main branches are roughly the Communication (Comms), Knowledge management (KM) and Monitoring & Evaluation (M&E).

Communicating

Communi-cating

The comms branch is large and old. Among the many siblings, the most prominent ones are perhaps Public Relations and Marketing. They used to be the only ones around in that branch, for a time that seems endless. All members of this branch like to talk about messages, though their horizon has been expanding to other concepts and approaches, of late.

  • Public relations has always made the point that it’s all about how you come across to other folks and enjoys very much the sheen and the idea of looking smart. But some accuse him of being quite superficial and a little too self-centred.
  • His old sibling marketing has adopted a more subtle approach. Marketing loves to drag people in a friendly conversation, make them feel at ease and get them to do things that perhaps they didn’t want in the first place. Marketing impresses everyone in the family by its results, but he has also upset quite some people in the past. He doesn’t always care for all that, as he thinks he can always find new friends, or victims.
  • Another of their sibling has been around for a while too: Advocacy is very vocal and always comes up with a serious message. Some of his family members would like him to adopt a less aggressive approach. Advocacy’s not silly though, so he’s been observing how his brother marketing operates and he’s getting increasingly subtle, but his image is very much attached to that of an ‘angry and hungry revolutionary loudmouth’.
  • Their sister communication is just as chatty but she is a bit behind the scene. Communication doesn’t care about promoting her family, selling its treasures or claiming a message, she just wants people to engage with one another, in and out of the family. She is everywhere. In a way she might be the mother of this branch.
  • Their youngest sister, internal communication, has been increasingly present over the past few years and she really cares for what happens among all members of her family. She wants people to know about each other and to work together better. She has been getting closer and closer to the second main branch of the engagement family tree: knowledge management, but she differs from that branch in focusing on the internal side of things only.
Knowledge management

Knowledge management

The Knowledge management branch also comprises many different members and in some way is very heterogeneous. This branch doesn’t care so much for messages as for (strategic) information and conversations. For them it’s all about how you can use information and communication to improve your approach.

  • The old uncle is information management. He has been around for a while and he still is a pillar of the family. He collects and organises all kinds of documents, publications, reports and puts them neatly on shelves and online in ways that help people find information. His brothers and sisters mock up his focus on information. Without people engaging with it, information does little.
  • His younger sister knowledge sharing was long overshadowed in the KM branch but she’s been sticking her head out a lot more, taking credit for the more human face of the KM branch. She wants people to share, share and share, engage and engage. She’s very close to her cousin Communication from the Comms branch, but what she really wants is to get people to get their knowledge out and about, to mingle with one another. She has close ties with her colourful cousins facilitation, storytelling and a few more.
  • They have another brother called ‘organisational learning’, who was very active for a while. He wanted everyone to follow him and his principles but he has lost a lot of visibility and momentum over the years when many people found out that the way he showed was not so straightforward as he claimed;
  • The little brother PKM (personal knowledge management) was not taken seriously for a long time but he is really a whiz kid and has given a lot of people confidence that perhaps his branch of the family is better off betting on him, at least partly. He says that everyone of us can do much to improve the way we keep our expertise sharp and connect with akin spirits. To persuade his peeps, PKM often calls upon on his friends from social media and social networks (though these fellas are in demand by most family members mentioned above).
  • A very smart cousin of the KM branch, innovation, is marching up to the limelight. She’s drop-dead gorgeous and keeps changing, never settling with one facet of her identity. Her beauty, class and obvious commonsense strike everyone when they see her, but she disappears quickly if she’s not entertained. In fact, many in the KM family would like to get her on their side but she’s alluding. Perhaps if many family members got together they would manage to keep her at their side.
Monitoring

Monitoring

The M&E branch has always been the odd group out. They are collectors and reporters. Through their history they have mostly focused on indicators, reportspromises made, results and lessons learnt. Other family members consider this branch to be little fun and very procedural, even though of late they have bended their approach – but not everyone around seems to have realised that.

  • Planning is not the oldest but perhaps the most responsible one of this branch. He tries to coordinate his family in a concerted manner. But he is also quite idealistic and sometimes he tends to ignore his siblings and stick to his own ideas, for better (or usually for worse). Still, he should be praised for his efforts to give some direction and he does so very well when he brings people to work with him;
  • Reporting, the formal oldest brother, is perhaps the least likely to change soon. He takes his job very seriously and indeed he talks to all kinds of important people. He really expects everyone to work with him, as requested by those important contacts of his. He doesn’t always realise that pretty much everyone consider him rather stuffy and old-fashioned, but he knows – and they sometimes forget – that he does matter a lot as a connector between this whole funky family and the wider world.
  • Data collection is the next sister who tends to wander everywhere; she lacks the sense of prioritisation, which is why planning really has to keep an eye on her. She’s very good at collecting indeed a lot of stuff but she doesn’t always help her siblings make sense of it. Everyone in the family agrees she has an important role to play but they don’t quite know how.
  • Therefore her other sister reflection is always behind to absorb what data collection brought forward and make sense of it. She is supposedly very astute but occasionally she does her job too quickly and misses crucial lessons or patterns. Or perhaps she’s overwhelmed by what data collection brought to her and she settles for comfort. But she usually has great ideas.
  • They have a young sister called process documentation. She’s a bit obscure to her own kin but she seems to have built a nice rapport with the other branches of the wider family and seems more agile than her own brothers and sisters. She goes around and observes what’s going on, picking up the bizarre and unexpected, the details of how people do things and how it helps for their wider work.
Learning is patient

Learning is patient

The wise godmother (1) of them all is learning. Learning generously brings her good advices to all her family, for them to improve over time. She wants her Comms branch offspring to engage in ways that benefit everyone; she encourages their KM siblings to nurture more genuine and deeper conversations that lead to some more profound insights and more effective activities; she invites the sidetracked M&E branch to find their place, not be obtuse and use their sharp wits to bring common benefits and help understand what is going well or not and why. More than anything, she encourages all her godchildren to get along with one another because she sees a lot of potential for them to join hands and play together.

Learning could do it all on her own but she prefers to socialise, she loves socialising in fact, and that’s how she keeps on top of the game, and keeps bringing the light over to other parts of the family. It’s not an easy game for her to bring all her flock to play together. There’s a lot of strong egos in there, but she is patient and versatile, and she knows that eventually people will come to seek her wisdom…

Do you recognise your work in those happy families? Who am I missing and where in the tree should they fit?

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