What? Do I smell something new?
This will not be your typical KM for me & you post. Instead, it’s an idea of Jaume Fortuny (and see his Twitter profile as Jaume’s a terrific and prolific tweeter) which we have gently pushed forward to shape it up into an online conversation that we wish to continue here rather than just among us two (narrating our work life, right?).
The crux of this conversation: how to generate and maintain engagement on social media? In more details, what makes a person follow another person online and keep on doing so over time? Jaume is a regular follower of this blog and it’s time to address you as ‘You’ indeed🙂
As I told you in our email conversation, I rather approach engagement from the side of social engagement (as in this really excellent resource about youth engagement) and I have blogged about the engagement happy families, engagement in facilitation and how KM can drive more engagement in comms etc.) but never in the way that you portrayed.
You seem to say that there are factors attracting people to a given blog, either aspirations about spreading interesting information or perhaps even improving peoples’ lives. Depending on peoples’ interests, they are attracted to a given blog (or any other social media for that matter but let’s talk about ‘blogs’ for the sake of the conversation) because of its focus and how the content on that blog is crafted. But that is only the first step.
The second step is to make sure that people remain interested in that blog. You suggest this happens through (as a blogger) inviting interaction, displaying humility and kindness, showing that you care for reciprocation. You also suggest that over time, some other incentives help maintain this engagement: recognition, meeting face to face and establishing a physical (i.e. non virtual) bond, rewarding and motivating the person following the blog.
Finally you mention that you also have ‘a gang of people’ that you follow and with whom you entertain engagement over time without waiting for any return.
This is all really interesting to hear and I have a few questions for you – either generic or related to our interactions around this blog:
- What do you find ‘turn-offs’ (repulsive behaviours) on the blogs and in the people that you follow regularly?
- To what extent does the content and the content type (e.g. using different media) weigh in compared with the personality of the blogger and the relationship s/he has with their followers?
- Which posts on this blog have you particularly liked but more importantly why?
- Do you follow people in their social network ecosystem or around one specific platform?
- Do you think this engagement is susceptible to change over time with different people and how does this happen?
- Is there a point for bloggers to specifically invite their audience/readers/followers/friends to react either via surveys or specifically prompting them via e.g. Twitter and other social networks?
- What do you hope to achieve – if anything – with the people that you engage with more thoroughly and what can make it happen?
I also would like to say that for me, having people like you engaged over time and really following, re-sharing, questioning, reflecting is really great. It’s what helps me get a sense of direction and relevance from this blog. My blog has a niche focus with a likely limited audience, so any feedback is really great and is one of the reasons why I blog after all.
Engagement between social network connections is not a topic I really paid much conscious attention to so far, yet it is the currency of our networked age and a real zeitgeist signpost. Good that you woke me up to it Jaume! I look forward to the next round of this conversation to go deeper in our mutual exploration and understanding. Thank you for your excellent suggestion, and thank you for your engagement, as ever!
Related blog posts: