After a couple of months of hard collective work on it, and after several other months of to-ing an fro-ing between AfricaAdapt and ILRI, the Social media guide for climate change practitioners in Africa is finally OUT!
- The final version of the guide as a PDF doc is only 10 pages long (about 2000 words) and an easy reference for anyone not all too sure what social media are and how they can be used for climate change (and other) work.
- The complete version of the guide, as a wiki, is more comprehensive and is the object of this blog, as it really emphasises ways that social media can empower people, in this case particularly African climate change workers.
Social media can indeed be an incredibly powerful way to mitigate imbalances between groups by pooling resources together – when the wisdom of the crowd turns into the power of the crowd. The case of Africa – which is the focus of the guide – is particularly revealing in climate change and other development work. A lot of development initiatives have pretended to help Africa and to empower its inhabitants, only to further increase the concentration of knowledge and know-how in the strongholds of Northern development goodwill.
Yet, social media are slowly changing this game, offering African entrepreneurs, artists, development workers and creative people from all African walks of life to connect, share ideas, review and assess products and services, question policies and practices together. And indeed some initiatives mentioned in the guide such as Africa Gathering are tapping into the unrivalled opportunities for mobilisation that social media bring about.
A whole section of the guide is dedicated to this particular aspect of African empowerment. A hidden version of this page provides a slightly more elaborated overview of this topic. Some of the work highlighted in this section is borrowed from the excellent IKM-Emergent programme and other initiatives that really intended to let Africans (and other developing country ‘aid recipients’) define their own approach to development.
This is only one of the elements of the guide but an important one for AfricaAdapt and its constituents, but also for many Africans wishing to organise their physical and intellectual livelihood according to their own terms. Some of the initiatives listed in the guide are a testimony of the vibrancy of such indigenous movements making creative uses of social media.
What the social media guide offers, altogether
This social media guide offers a simple ‘how to get started‘ section on what are social media in general and what are some of the most visible ones in particular, but it is principally structured around four main sections, each displaying a selection of key resources that are worth reading to know more about:
- The first section looks into what it means to promote African knowledge (about climate change adaptation).
- A second section tries to offer very practical advice on how to use social media along the knowledge cycle.
- The guide also highlights some doubts that surround social media and offers some constructive ways to address these.
- Finally, the guide also looks beyond social media to see how mass media, face-to-face, mobile telephony and the likes can offer very strong complementarities when used with social media.
For further research and resources, the guide also provides a series of useful appendixes.
There are chances this wiki guide continues to be updated in the longer run. If you are interested in this, contact me on this blog or any other social media where you know to find me…
In the meantime, I hope this guide offers you and your network some additional ways to use online connections (mixed with offline ones) to increase freedom of speech, thought and action. That is after all the single most powerful promise that the Internet once held…
Related blog posts:
- At the IKM table: linearity, participation, accountability and individual agency on the practice-based change menu (1)
- Social learning in climate change – Of buckets, loops and social LSD?
- Capacity for change
- Believe in empowerment? Then just do it!