A simple KM and communication strategy… with double focus on the context


A lot of KM strategies end up in the dustbin. Or in the cemetery of good ideas that never took off. There are many reasons for that, explored and explained ad infinitum in the KM world.

I’d like to zoom in on two of them though:

West Africa Water Initiative

The West Africa Water Initiative

  1. From the inside, the KM strategy may be disconnected from the organisational context, either because it does not follow the overall objectives of the organisation/initiative or because it is formulated in a complex technical jargon, making it sound like an (unjustified) import. There’s nothing worse for employees than to feel someone that doesn’t understand them is trying to shove a strategy, a procedure or a system down their throat.
  2. From the outside it may be disconnected from the local context in which the initiative or organisation is operating. In this case, the initiative may be well thought-through but it will slide on the surface and fall as quickly as someone wearing normal trainers on an indoors soccer field.

This is why, for an assignment on behalf of the West Africa Water Initiative (WAWI) supported by USAid, a colleague and I proposed a KM and communication strategy that is rather practical and really takes into account the context of the initiative itself and crucially the local context and practices at play in that environment.

The strategy we propose basically looks into two main sets of activities and support activities: the main activities are information management (generating, managing and versioning information) and knowledge sharing (face-to-face and virtually, process documenting dialogues, aggregating content). Support activities include: raising visibility for the initiative; working on improving internal KM and communication; developing capacities for all of these activities; linking meaningfully with monitoring and evaluation.

Have a look at this strategy there and let me/us know what you think: http://www.community-of-knowledge.de/beitrag/knowledge-management-and-communication-strategy/ (this is the link to the strategy as it will be published in a journal soon. You can also find the strategy on IRC’s website: http://www.irc.nl/page/62673).

Related posts:

About these ads

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s